Demand & Supply: Multiplication in Malaysia

07 Jul 2017

Demand & Supply: Multiplication in Malaysia 

By Lunita S V Mendoza



Looking at the highlights of Malaysia’s TV industry in the past few years, the government’s push for better broadband access has been a positive foundation for the country’s hike in OTT offerings.

In 2015, Telekom Malaysia Bhd (TM) revealed the intention to invest a total of RM2.3 billion over 10 years under the second phase of an initiative with the Government to roll out high-speed broadband (HSBB) in state capitals and major towns across the nation.

TM contribution would be RM1.3 billion and the Government an additional RM500 million under phase two of the HSBB 2 project for the purpose of planning, designing, implementing, operating and maintaining the HSBB network infrastructure and services. Under the project, 95 additional exchanges will be HSBB-ready, providing access to 390,000 premises by 2017.

A year later, TM announced that they would unveil more affordable packages in stages to make broadband services considerably cheaper within the next two years.

This has led to an increased demand for content via OTT, leading to supply rising to the occasion, evidenced by more OTT TV channels, including the likes of HTVFun.com.

Despite the scramble for a space in the OTT realm, piracy is still a thorn in the side for the industry. For Kok Yin Wah, founder of HTV Entertainment Limited, the support needed from advertisers to “not advertise on unlicensed sites” just because there’re more eyeballs on these sites, is necessary to “help the industry take the high road.”


Kok Yin Wah
Founder
HTV Entertainment Limited

Meanwhile, Yin is having a blast with HTV, as true to the nature of today’s fluid concepts and endless possibilities in the online world, she’s going the distance to be where digital can (which is everywhere).

“Our most exciting project in 2017 is the introduction of HTVFun Kart, a physical goods add-on to our video streaming channels, where we can turn our offerings into a hybrid of Video Streaming + Merchandise, where we sell products alongside our content to our viewers.

“HTVFun Kart is an interesting, one-of-a-kind feature that has all the capabilities of a physical store builder, but merged into video streaming. It allows us to easily create our own “physical” store and sell merchandise, aptly categorized into sections and sub sections, so that they appear right next to the viewers’ favourite video content. 

“We can sell anything and everything from DVDs to T-shirts, plush toys to cups, and add one more way to maximize on our video business revenues.”

And while ATF, being a Q4 event, is set to cement its position as THE event to attend to attain year-ahead prognostications, 2018 seems a little far off for Yin. Nevertheless, she will hold true to her cornerstones, which may yet be that secret success many OTTs are looking for (namely Youku Tudou, with its sale to Alibaba).


“I always treasure and appreciate the current moment,” said Yin, “but of course, I do hope that HTV Entertainment can offer Fun and Unique Content (SEE), Quality and Affordable Merchandise (BUY) and Entertaining and Educational Games (PLAY) ALTOGETHER on our HTVFun.com platform in 2018.”


Catch up with Malaysian buyer Kok Yin Wah at ATF 2017! Register now!

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