Thailand Media Landscape

28 Jul 2017

Thailand Media Landscape

By David Peatrarut, Nielsen Thailand



Number of TV channels in Thailand


Digital TV has been launched since April 2014.

TV Viewer Population


Drama, sports, and feature film are the most watched genres among Free TV viewers to date.


Digital Solutions for Content Providers
Digital media is on the rise.

Total Thailand Internet Consumption
(Age 12+)


Understanding Consumer Behavior
(With Nielsen’s Digital Content Ratings – Plan, pitch and price with metrics comparable to TV)

F18—34 are spending more time viewing on tablets than on smartphones and PCs.


Agencies can use time-spent by device to refine their device ad buys to best reach their desired target audience.

Thought Leadership
An aging population will be the next big demand profile in Thailand.

Thailand is expected to have the third largest aging population in the region. Population aged 65yrs+ will be doubled in next 15 years.


Thailand’s aging society will start in 2018. This is when the Thai population aged 60 years old and above will surpass the population of children. In 2025, almost a quarter will be aging and the working population will shrink from 64% to 61%.

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