Spotlight on China 1000 - 1230 hrs, Conference Theatre |
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in collaboration with

To gain first-hand insight into China, the world’s largest TV market by audience, how its TV industry works, content buying and production as well as generating international collaborations, ATF and CMM-I will bring together two experienced panels to share case studies in cooperation and offer new thoughts on upcoming trends. Both panels will be moderated by CMM-I Research Director, Kristian Kender.
CO-PRODUCING WITH CHINA |
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WHAT DO CHINESE BUYERS WANT |
| “Co-producing with China”, will feature senior producers from the drama, animation and documentary sectors as they introduce recent co-production projects and take part in a discussion on what worked and what did not. |
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“What do Chinese Buyers Want”, will see top Chinese media executives presenting the content popular with local audiences and international buying trends by Chinese companies across TV and new media platforms. |
Panelist:
BBC WORLDWIDE Pierre Cheung - VP/ General Manager Greater China
GCOO ENTERTAINMENT Hanson He - Director International & New Media Cooperation
STUDIO CHOPS Sean Chu - President
ZHONGBEI TV ART CENTRE Michael Mu - General Manager |
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Panelist:
BAIDU QIYI Yue Zuhong - Manager of Business Development Department
IPCN Rebecca Yang - CEO
LENS MEDIA Amanda Zhao - Director of Program Acquisition
WINGS MEDIA Ethan Tang - International Business Manager | |
KEYNOTE SESSION - Spotlight on Dick de Rijk, Creator of "Deal or no Deal" 1400 - 1500 hrs, Conference Theatre |
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in collaboration with

In collaboration with MIPFormats, the keynote session by Dick de Rijk will focus on the creative process of developing and producing original reality formats that appeal to a variety of viewers in as many different cultures. The formats industry today holds great commercial potential but to harness commercial success, producers and broadcasters alike must also be able to anticipate the strategic potential of multi-territorial developments of a hit show.
Using his latest game show format, “You Deserve It”, as an example, Dick de Rijk will analyse the makings of a hit reality show – packaging, game play and promotion. “You Deserve It” is a new studio-based family game show with a reality twist and was recently bought by ABC in the US.
Moderator: Janine Stein - Publisher & Editorial Director, ContentAsia
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Asian Animation Showcase 1530 - 1730 hrs, Conference Theatre |
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In line with the rising animation industry in Asia, ATF 2011 will showcase the latest and most talented animation content from the various Asian countries. A panel discussion led by representatives of ATF's Asian animation delegations will offer country-specific insights, future market trends and what they are look for in terms of content import and potential co-productions.
This valuable industry session will also offer extensive business opportunities between Asia animation companies and a wide range of global buyers as well as create dialogues that will spur further cooperation & partnerships, both regionally and globally.
Moderator: Janine Stein - Publisher & Editorial Director, ContentAsia
Asian Animation Panelist |
China |
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Ms.Yu Jie, Deputy General Manager of Toonmax Media |
Malaysia |
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Mr Edmund Chan, CEO of Animasia Studio Sdn Bhd |
Singapore |
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Dr KC Wong, Founder and CEO of Sparky Animation |
South Korea |
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Mr Harry Yoon, VP of SAMG Animation |
Taiwan |
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Mr Chris Wu, Producer and Director of Xanthus digital picture LTD | |
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ATF FashionTV Networking Party 1900 - 2200 hrs, Le Noir |
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Strut your way into the ATF Fashion TV party for a loadful of networking, fun, music and a not-to-be-missed 3D fashion show on the 8 Dec at 1900 hrs. All ATF badge holders are invited to an enthralling night at the ATF Fashion TV Party!
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Sponsored by
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