Conferences & Events

• 7.Dec.2011 (Wed)

  ATF 2011 Opening Ceremony                                                                       0900 - 1000 hrs, Conference Theatre
  All ATF delegates are invited to the ATF Opening Ceremony officiated by Grace Fu, Senior Minister of State, Ministry of Information, Communications and the Arts & Ministry of the Environment and Water Resources. 0845 hrs: Guest to be seated 0900 hrs: Arrival of Guest of Honor 0910 hrs: Welcome Address by Michelle Lim, Managing Director, Reed Exhibitions, Singapore 0920 hrs: Address by Guest of Honor, Grace Fu, Senior Minister of State, Ministry of Information, Communications and the Arts & Ministry of the Environment and Water Resources 0930 hrs: Tour of the market If you would like to join us at ATF 2011 Opening Ceremony, RSVP with zixin.tan@reedexpo.com.sg today!
  Media Leader’s Forum                                                                   on Corporate Social Responsibility (CSR) and Climate Change            1100 - 1300 hrs, Conference Theatre
  in collaboration with Themed “Media and Multi-Sector Partnerships in Achieving Positive Social Change”, the two-hour forum will discuss the role and responsibility of media companies today, and how partnerships with international development agencies and private sector companies with strong CSR initiatives, can invigorate public engagement and effect positive social action and behaviour change on critical issues relating to climate change.   It will be led by a prominent panel of senior media, advertising and development community representatives including Robert Van Zwieten, Director of Capital Markets and Financial Sectors Division, Private Sector Operations Department, Asian Development Bank, Manila; Martin Blake, Executive Director, TheGreenAsia Group, Singapore, and Executive Chairman, Carbon Zero Solutions Ltd, London; Dan Gibson, Managing Director, Ogilvy & Mather, Singapore; Thepchai Yong, Managing Director, Thai Public Broadcasting Service, Bangkok; Ken Hickson, Author of ‘The ABC of Carbon’ and Governor of WWF Australia; Arya Gunawan Usis, Advisor for Communication and Information, UNESCO. Panel discussion and input from invited media leaders Moderator:  SharanjitLeyl, BBC World KEY MEDIA LEADER ATTENDEES Mr A K M Shameem Chowdhuri Betar Bangladesh Director-General  Bangladesh Mr Thinley Dorji Bhutan Broadcasting Service Managing Director Bhutan Mr Kem Gunawadh National Television of Cambodia Director-General  Cambodia Mr Andre Burhanudin PT Media Televisi Indonesia Deputy President  Indonesia Dr Bounchom Vongphet Lao National Television  Director-General Laos P.D.R Mr Deepak Mani Dhital Nepal Television Corporation Acting General Manager Nepal Mr Ghulam Murtaza Solangi Pakistan Broadcasting Corporation Director General  Pakistan Ms Shanti Bhagirathan MBC Networks (Pvt) Limited Group Director – MBC  Sri Lanka Mr U Thein Aung Acting Director General Myanmar Radio and Television The Union of Myanmar Mr Mohan Samaranayake Sri Lanka Rupavahini Corporation Chairman Sri Lanka
  Spotlight on Malaysia + Opening Lunch Reception                            1230 - 1800 hrs, Conference Theatre
  in collaboration with     On the 7 Dec (Wed), Malaysia Pavilion bring you an eventful day of networking sessions and panel discussions. The Malaysia Pavilion will also play host to an Opening Lunch Reception, inviting all ATF delegates prior to the conference session, Spotlight on Malaysia.  1230 - 1400hrs: Opening Lunch Reception (RSVP only) 1400 - 1800hrs: Spotlight on Malaysia Contact zixin.tan@reedexpo.com.sg for Opening Lunch Reception RSVP today. Limited seats available. RSVP is subject to accreditation.   Spotlight on Malaysia As Asia rises in the global content market, Malaysia is showing strong potential with increasing content demand and quality productions. ATF will present a comprehensive four-panel discussion featuring leading executives who together, will open the window into this Asian market 1400 HRS 1600 HRS Foreign Allies: The Key to Success in Developing Content with International Partners Malaysia’s Secret Recipe: Transforming Malaysia into a Global Creative Economy Whether it is a documentary, animation or feature film, many successful productions around the  world are dependent on a number of factors, including funding, storyline, quality of production, cast, and  sometimes luck. How important is it to engage in a foreign partner in production or distribution? What are the  benefits and challenges faced in a multinational marriage? Is there a standard formula in dividing work, budget and revenue. Malaysia has rapidly become a major global player in the content industry. What are the challenges faced and what are  the commitments placed by the Malaysian Government in the efforts of transforming Malaysia to an attractive production hub of Asia? In realization of its goals and successes, what are Malaysia’s plans of development of talents, infrastructure, contents, policies and incentives. 1500 HRS 1700 HRS Deep Impact: Moving Content from the Local to Global Space Discover the New Content Hub of Asia: Iskandar Malaysia Producing a state-of-the-art content is one thing and knowing how to sell it is another. What  does it take for a producer to make it a success? What is the journey and the challenges involved in launching  your content abroad and seen around the world? Watch out for the completion of Pinewood Iskandar Malaysia Studios and Iskandar Malaysia in Johor, Malaysia. Find out what is in it for future serious media players in the region and how anyone will benefit from this? Latest update and realistic overview of   incentives and insights to be revealed.
  TOONMAX Conference Time: 1400 - 1800 hrs Venue: Room 3E (Level 3) Spotlight on MediaPolis: Home to the Future of Media Time: 1545 - 1700 hrs Venue: Red Lounge BBC - Top Gear Korea Event (by invitation only) Time: 1600 - 1730 hrs Venue: BBC Stand - D13 Taiwan Pavilion Networking Reception (by invitation only) Time: 1600 - 1700 hrs Venue: Taiwan Pavilion - L02
  Opening Screening & Networking Evening by uniFrance                                1930 hrs onwards, The Cathay
  in partnership with    ATF in partnership with uniFrance brings you the Société Générale Private Banking 1st Rendezvous With French Cinema. All ATF delegates are invited to join us for an opening film screening The Artist, the latest film directed by Michel Hazanavicius on the 7 Dec at The Cathay, Handy Road. Starring, Jean Dujardin who won the best Actor Award at the 2011 Cannes Film Festival for his role in the film. Ms Carole Bouquet, the leading lady of French Cinema will be leading a delegation of actors and directors to this Red Carpet Event. Bouquet, who has acted in more than 40 films, is best known as Bond girl Melina Havelock in the 1981 James Bond flick, For your Eyes only. The delegation will include Spanish actress Astrid Berges-Frisbey, who made her English-language debut this year as the mermaid Syrena in Pirates Of the Caribbean: On Stranger Tides. Join us for a night of wonderful French Reception and the company of the best in the content business. Visit www.rendezvouswithfrenchcinema.sg for more!  1815 hrs : ATF shuttle service to depart at 1815 hrs, outside Exhibition Hall B & C. Shuttle service is available at every 15 minutes interval. Please present event invitaiton card for boarding. 1830 hrs : Registration of Guests at the atrium of The Cathay Cineplex (ground level) & Pre-screening Cocktail Recepton 1945 hrs : Film Screening (Level 6, The Cathay) 2130 hrs : Post-screening Cocktail Reception at SOTA (Singapore School of the Arts) Located next to The Cathay Dress Code: Film Glamour Limited seats only. RSVP with the ATF Team today!

  
  

• 8.Dec.2011 (Thurs)

  Spotlight on China                                                                                   1000 - 1230 hrs, Conference Theatre
  in collaboration with To gain first-hand insight into China, the world’s largest TV market by audience, how its TV industry works, content buying and production as well as generating international collaborations, ATF and CMM-I will bring together two experienced panels to share case studies in cooperation and offer new thoughts on upcoming trends.   Both panels will be moderated by CMM-I Research Director, Kristian Kender. CO-PRODUCING WITH CHINA WHAT DO CHINESE BUYERS WANT “Co-producing with China”, will feature senior producers from the drama, animation and documentary sectors as they introduce recent co-production projects and take part in a discussion on what worked and what did not. “What do Chinese Buyers Want”, will see top Chinese media executives presenting the content popular with local audiences and international buying trends by Chinese companies across TV and new media platforms. Panelist: BBC WORLDWIDE Pierre Cheung - VP/ General Manager Greater China GCOO ENTERTAINMENT Hanson He - Director International & New Media Cooperation STUDIO CHOPS Sean Chu - President ZHONGBEI TV ART CENTRE Michael Mu - General Manager Panelist: BAIDU QIYI Yue Zuhong - Manager of Business Development Department IPCN Rebecca Yang - CEO LENS MEDIA Amanda Zhao - Director of Program Acquisition WINGS MEDIA Ethan Tang - International Business Manager
  KEYNOTE SESSION - Spotlight on Dick de Rijk, Creator of "Deal or no Deal"                     1400 - 1500 hrs, Conference Theatre
  in collaboration with     In collaboration with MIPFormats, the keynote session by Dick de Rijk will focus on the creative process of developing and producing original reality formats that appeal to a variety of viewers in as many different cultures. The formats industry today holds great commercial potential but to harness commercial success, producers and broadcasters alike must also be able to anticipate the strategic potential of multi-territorial developments of a hit show. Using his latest game show format, “You Deserve It”, as an example, Dick de Rijk will analyse the makings of a hit reality show – packaging, game play and promotion. “You Deserve It” is a new studio-based family game show with a reality twist and was recently bought by ABC in the US. Moderator: Janine Stein - Publisher & Editorial Director, ContentAsia
  Asian Animation Showcase                                                                 1530 - 1730 hrs, Conference Theatre
  In line with the rising animation industry in Asia, ATF 2011 will showcase the latest and most talented animation content from the various Asian countries. A panel discussion led by representatives of ATF's Asian animation delegations will offer country-specific insights, future market trends and what they are look for in terms of content import and potential co-productions. This valuable industry session will also offer extensive business opportunities between Asia animation companies and a wide range of global buyers as well as create dialogues that will spur further cooperation & partnerships, both regionally and globally. Moderator: Janine Stein - Publisher & Editorial Director, ContentAsia Asian Animation Panelist China Ms.Yu Jie, Deputy General Manager of Toonmax Media Malaysia Mr Edmund Chan, CEO of Animasia Studio Sdn Bhd Singapore Dr KC Wong, Founder and CEO of Sparky Animation South Korea Mr Harry Yoon, VP of SAMG Animation Taiwan Mr Chris Wu, Producer and Director of Xanthus digital picture LTD
  ATF FashionTV Networking Party                                                                           1900 - 2200 hrs, Le Noir
  Strut your way into the ATF Fashion TV party for a loadful of networking, fun, music and a not-to-be-missed 3D fashion show on the 8 Dec at 1900 hrs.  All ATF badge holders are invited to an enthralling night at the ATF Fashion TV Party! Sponsored by

  
  

• 9.Dec.2011 (Fri)

  Spotlight on Mediapolis: Home to the Future of Media 0945 - 1100 hrs, Red Lounge
  Explore Co-production Opportunities with Malaysia and Singapore Media Companies (by invitation only)  1030 - 1200 hrs, Conference Theatre
  Spotlight on Mediapolis: Home to the Future of Media 1315 - 1430 hrs, Red Lounge
  Explore Collaboration and Gain Insights into the UK and Singapore Media Outlook (by invitation only)  1330 - 1500 hrs, Conferece Theatre
  Ingredients to a Successful East-West Co-production Showcase (by invitation only) 1530 - 1700 hrs, Conference Theatre