Thai Public Broadcasting Service (TPBS) - formerly known as ITV - is an ad-free television
station, the first Public TV in South East Asia.
In view of the current economic climate, how has it affect the viewing habit in your market?
TPBS attains a stable budget supported by the government. Hence, we are not very much affected by the current economic climate. On top of that, as TPBS does not rely on commercials for revenue, the economic downturn has also not affected us that much.
What content(s) are you looking to acquire at ATF 2009?
At ATF 2009, TPBS will be looking to acquire contents such as documentary, animation, children programme and feature film.
What is the biggest breakthrough in terms of programming in your market/ station this year?
The biggest breakthrough for TPBS would be the broadcasting of foreign programmes such as Japanese series, children’s programme and many other overseas documentary via Thailand’s Free TV.
What are your priorities in the next 12-18 months?
In the next 12 – 18 months, we hope to make the strong time slot for kids & family, educational and science & technology programme. We would like to expand our target audience to the new generation.
How important are your websites in extending the brand and connecting more with viewers?
Our website is an important platform for us to communicate and broadcast our latest activities with our audiences. TPBS also made use of our website to consolidate viewers’ feedback and comments, which in turn enabled us to improve our programmes based on our viewers’ needs.
Jaranya Kengtawikan
Manager, Foreign Programme Acquisition
Thailand