ATF Conference 2009

Day 1, 2 Dec 2009

Digital Future Series - The Role of Music in Film and TV

Co-Organised with:

The primary objective of the conference is to encourage an awareness and understanding of the business of musical composition by exploring the relationships between composers, artistes, agents, producers, and directors as potential channels for music. This conference will further explore the business opportunities in the region.

Who should come?

Participants may include content owners, producers, technologists, security companies, artistes, labels, management companies, agents, studio owners, songwriters, publishers, music supervisors, broadcasters and others. 

Issues to be discussed:  

• How to monetise from music in the world of Film/TV -- what are the challenges in Asia?
• Business opportunities
• Aspects required in the ecosystem
• Working with directors and film producers -- B2B partnerships
• Processes of film and TV scoring -- how can this be improved?
• Talent requirements and expectations
• Using television to showcase music success stories
• Breaking into the industry – how to engage with agents, musicians, and producers
• International cooperation: - towards an Asian music industry
• Making music accessible on the Internet
• Key technology developments
• Future platforms for discussions

Day 2, 3 Dec 2009

Focus on Formats

Co-Organised with:

The ATF 2009 Conference presented by world’s leading media executives provides you with the most up-to-date insights on the rising trends in this ever-evolving media landscape.

10.15am - 11am

Session 1: Keynote address by Rob Clark, Global Head of Entertainment, FremantleMedia, one of the largest creators and producers of entertainment brands in the world.

Click here to read more on Rob Clark >>

11.15am - 12.15pm

Session 2:  Formats in Asia Panel - leading broadcasters and industry experts from around the region share case studies and perspectives on format success and potential in different markets, as well as up to date insights into their markets.

2pm - 3pm

Session 3:  Pitching for Success Panel – commissioning editors and senior execs from major format companies share case studies and offer advice on what makes a good format, how to pitch, how to protect your format – and how to get your format commissioned. This session is a must-attend for first-time format producers as well as format distributors looking to penetrate Asia.

Discover the development in trends with our speakers for ATF 2009 Conference:

Day 2, 3 Dec 2009

Format Superpitch

Co-Organised with:

3.15pm - 4.15pm

Session 4 – TVA+ Format Superpitch - six finalists shortlisted from across the region (www.onscreenasia.com/superpitch ) get the chance to pitch their idea to a panel of industry experts and commissioning editors. Apart from invaluable pitching experience and exclusive access to business decision makers from the world’s major format companies, prizes worth US$13,000 include the opportunity to exhibit at Asia TV Forum 2010, courtesy of Reed Exhibitions, as well as advertising in organizing publications Television Asia Plus and Asia Image.

WIPO MEDIATION AND EXPEDITED ARBITRATION FOR FILM AND MEDIA DISPUTES

Co-Organised by:                                                                                Supported by:

4.30pm - 6pm

The World Intellectual Property Organization (WIPO) and co-organizer Reed Exhibitions, supported by the Media Development Authority (MDA) of Singapore and the Singapore Film Commission (SFC), proudly announce the official launch of the international WIPO Mediation and Expedited Arbitration Scheme for Film and Media Disputes, in Singapore during the Asia Television Forum (ATF) on 2-4 December 2009.

Introductory Session:
Ignacio de Castro, Deputy Director, WIPO AMC, Geneva, will speak on WIPO’s work in dispute resolution and provide an overview of WIPO mediation and arbitration. This will be followed by a panel discussion with international legal and industry experts including, Kenneth Tan, COO MDA and Director SFC Singapore, Richard Tan, Senior Consultant, Lovells Lee & Lee, Singapore, and David Perkins, Partner, Milbank, London.

For more details, click here >>

Day 3, 4 Dec 2009

Future of Television Content: Multi-Platform Engagement & Digital Extension

Co-Organised with:

In Partnership with:

The inevitable has arrived. TV viewership numbers are plummeting, whilst new media platforms are increasing at an alarming rate. Traditional media platforms are now molded to conform to the needs of new media platforms, but there are inherent legal issues to deal with. On the other hand, content creators are exploiting new media platforms for their highly interactive and adaptive capabilities to enrich user experience. The result is a distinct wedge between both worlds, forcing viewers with a mutually-exclusive choice. To some, the digital age brings the goal of global content distribution closer. For others, it represents a loss of control and perhaps, the loss of a business model. Learn more at this conference, which will explore new frontiers to overcome the challenges faced by Broadcasters, Network Channels and Media Owners.

The Singapore Media Academy invites the following industry professionals to be a part of this forum at ATF 2009:

• Content Producers
• TV manufacturer
• Internet Professionals
• Media Owners
• Creative Professionals
• Broadcasting Professionals
• Marketing Professionals
• Advertising Professionals

Workshop on WIPO Film and Media Dispute Prevention and Resolution

Co-Organised by:                                                                                Supported by:

10am - 5pm

The World Intellectual Property Organization (WIPO) and co-organizer Reed Exhibitions, supported by the Media Development Authority (MDA) of Singapore and the Singapore Film Commission (SFC), proudly announce the official launch of the international WIPO Mediation and Expedited Arbitration Scheme for Film and Media Disputes, in Singapore during the Asia Television Forum (ATF) on 2-4 December 2009.

This Workshop will provide participants with practical tools for efficient film and media dispute prevention and resolution through specific film and media case scenarios. They will be guided by international legal and industry experts from around the world.

For more details, click here >>

For registration, click here >>