ATF Formats Pitch


With the tagline, New Ideas. New Talent. New Formats., the ATF Formats Pitch is the premier formats pitching competition for creators and producers of new and original, non-scripted entertainment formats. This is a platform to showcase the best of Asia and expose ideas for export and development within and even outside of the region.

The winner will receive S$5,000 in cash to develop the idea, and a post report that will be tailor-made for the winner to help develop their format, making it ready to pitch to broadcasters.


Selection will be based on the following criteria:
  • Capability to translate & travel globally
  • Creativity
  • Originality
  • Innovation
  • Capacity of returning for multiple series


  • 15 May 2018: Call for entries opens online
  • 23 September 2018: Deadline for entries
  • 5 December 2018: Rehearsal meeting for the finalists
  • 6 December 2018: Finalists official announcement


“Being one of the finalists of ATF format competition has been a great pleasure for me, not to mention being the winner for this year. I thank God for bringing me this extraordinary experience. The pitch expanded my network in the industry internationally. I also thank all3media, Reed Exhibition and the judges for the support and the opportunity.”

Gamaliel Paulus (Gammy) Setianugraha, Indonesia

Global Partner: 


Kit Yow
Kit Yow Sales Manager (APAC)
all3media International

As a broadcast person with more than 15 years of experience, Kit cut her teeth as a production assistant and broadcast journalist, covering three languages of news in Malay, English and Mandarin at Media Prima Berhad, a fully integrated media company in Malaysia.

Her love in this line led her to eventually produce and direct all genres of content such as news / current affairs, lifestyle, reality, kids and multi camera production of live programmes.
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With her extensive TV background, Kit took on the challenge as Brand Manager, with responsibilities in branding and marketing for 8TV, Malaysia’s young and hip channel. Passionate about TV content, the move to all3media International as Sales Manager was a natural fit. Prior to joining all3media International, Kit worked at a Malaysian content distribution company dealing mainly with Asian content.

She holds a bachelor’s degree from Fresno State University.

Laetitia Lamic
Laetitia LamicDeputy Director General
Coyote (France)

Laetitia Lamic is the Deputy Director General of the French production company, Coyote, where she is responsible for Programming Content and the creation, development and acquisition of Formats.

After taking a Degree in Modern Literature and Arts at the Sorbonne in 1997, Laetitia joined the Editorial division of DS magazine, founded by the journalist Tina Kieffer. She then joined the team of Valérie Expert at France 3 as researcher on the daily show Parole d’Expert.
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Following years of experience in audiovisual television production with Marie-France Brière in the Expand Group and C dans l’air with Maximal Productions, Laetitia joined Coyote, the production company founded by Christophe Dechavanne and Fabrice Bonanno as Head of Development.

In her career at Coyote, Laetitia successfully created and developed both prime time original programming and adapted international formats for TF1, France2, M6 and France5.

Her work includes Bêtes de Scènes, Les 60 images qui ont marqué les français and Le Plus Grand Quiz De France for TF1, Un Oeil en Coulisses for France2 and Fourchette et Sac à Dos for France5.

Since 2012, she has adapted and successfully launched the Studio Lambert format Bienvenue Chez Nous and the spin-offs Bienvenue au camping and Bienvenue a l’hôtel for TF1, as well as Vu à la Télé (Gogglebox) for M6. She is currently producing Tattoo Fixers for TF1.

Recently, Laetitia also acquired the format rights from Warner Bros for First Dates for a stripped, daily version for TF1.

Nick Smith
Nick Smith Senior Vice President
Format Production
all3media International

Nick Smith, Senior Vice President of Format Production at all3media International has over 10 years of experience working with television formats. He has spent time developing formats (part of the BBC Entertainment development team that created Strictly Come Dancing), producing formats (task producer on two series of House of Tiny Tearaways), and the international sale and adaptation of formats.
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Nick previously worked for Sony Pictures Television International and the BBC, as well as a number of independent production companies. He looks after all3media’s International productions, such as the 30+ international adaptations of Gogglebox, format acquisition and strategy.


2016 Judges

Sabrina Duguet
EVP (Asia Pacific)
all3media International
Kelly Martin
South Pacific Pictures
Alan Hodges
A+E Networks
Kristian Kender
Partner & Managing Director
Janine Stein
Editorial Director
ContentAsia Magazine
Greg Lipstone
all3media International
Deborah Sargeant
Chief Creative Officer
Second Star
Asif Zubairy
Commissioning Editor, Entertainment
Rachel Glaister
EVP of Press & Marketing
all3media International

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